I’m looking for a social media expert to provide tips on how to find a job using social networking. What are the best social networking sites to use? How do you network on them in a natural way? What are some dos and don’ts? How is it different than networking in person?
Back in 2011 I launched an experiment called the “Social Job Hunt,” where I targeted 50 companies in Silicon Valley that I would potentially want to work for and purely used social media tools to try and line up job interviews.
I managed to line up about 5 interviews and got a couple job offers from the effort. I used tools like Facebook messages, Twitter replies, Facebook ads, Foursquare, LinkedIn and more to land these interviews.
Here’s what I found from the experiment:
1. Identify the right person to talk to that’s in charge of the hiring. Often times this is a recruiter, director of HR, or sometimes the founder of a company. Getting in touch with the person in charge is much more effective than applying for a job.
2. Look at LinkedIn to see if you have anyone who can introduce you. An introduction from a mutual connection again increases your chances to have a conversation.
3. If you don’t have any connections in common, find the person’s profiles on various social media sites. In today’s world, that means visiting Quora, Medium and LinkedIn Pulse – thought leadership type of social media sites. What you’re looking for is a content piece that they’ve put out there that you can comment on. For example, a recruiter may have answered a question on Quora. As a seeker, you can comment on their answer to start a conversation with them, or you could message them directly on a social media site commenting about their content. Either way, you get to start a one on one conversation with the person in charge.
I ended up turning down the job offers I received and instead started up my own digital marketing firm, where I’ve been going strong for the last 4 years. The lessons I learned on the Social Job Hunt stick with me today for business development.
Brett Farmiloe is the Founder & CEO of Markitors. He’s obsessed with all things related to the workplace, and is the author of the book, Pursue The Passion.